Category: Alarm Company Reviews

Review Sites Punish Companies for Fake Reviews

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We post pretty often about the increased use and importance of online review sites, particularly when it comes to finding the right provider for peace of mind that you will get from a wireless home alarm system – especially one with safer cellular monitoring, like the systems FrontPoint sells. Customer Reviews Count for a Lot…

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What Happens When Consumer Sentiment Goes Viral

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People often ask me how we came up with the business model for FrontPoint. Personally, I think it’s a great narrative, and some day could make a compelling case study for an MBA program: “Grizzled alarm industry veteran [that’s me!] teams up with two tech-savvy and financially astute young Wall Streeters from Goldman Sachs to…

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ADT Cancellation Complaints Resurface

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For as long as I can remember – which is coming up on 25 years in the alarm industry – one of the biggest issues facing alarm companies is the rate of customer cancellation. Let’s face it… every alarm company loses some of its customers every year, and the biggest reason for this “attrition” (as…

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