Most of us know that “Black Friday” is the day after Thanksgiving – so named because if a retail store does well that day, it has a better chance of being profitable for the year (and thereby can show “black ink” vs. “red ink” on its profit & loss report). But a more recent phenomenon is “Cyber Monday,” the first Monday after Thanksgiving. That’s the biggest online shopping day of the year. And now that this year’s Cyber Monday has come and gone, the results have been compiled and analyzed. And they are impressive! Internet shopping is on a seemingly unstoppable roll, as evidenced by the kickoff to this year’s holiday shopping season. Here are some of the stats, from one very informative site that covers e-commerce.
- Online sales increased 15.7%, compared to 2012, to $2.29 billion.
- Mobile spending was up 55% over last year.
- Apple iOS and Android combined accounted for 93.5% of all online sales via mobile & tablet.
- Social media drove $148 million in online sales between Thanksgiving and Cyber Monday.
- Compared to 2012, online visitors were up 23%, and online orders were up 19%.
That is truly impressive year-over-year growth, and there is no sign of this trend slacking off. At the same time, buyers are becoming more discriminating – and are relying increasingly on online reviews from actual users of products and services to make the right buying decision. That’s especially true for important services like wireless home security and home automation, where FrontPoint knows from experience just how powerful online customer testimonials can be.
Customer Reviews Count for a Lot
If customer reviews represent the most effective and efficient method for comparing products and service providers, it naturally follows that when protecting your home and family, you definitely want to choose the company with the best reputation and the latest technology, along with the highest service level: all that spells peace of mind, which you deserve.
It Starts with Social Media
For instance, find me a consumer products company without a Facebook page, and I’ll show you a company that is missing the boat. And that goes for a Twitter account, a blog with regular postings, and other tools of the Internet age. And when a company has a good reputation and happy customers, what better place for you to find out about it? That’s why we like to share some of our best Facebook reviews and comments from time to time – like this one from Dan, who was more than pleased about how we resolved his particular technology issue.
“I have nothing but the highest praise for FrontPoint support. Whenever I call, the quality of service is outstanding. Today Adam West spent considerable time working on an IPhone live video display problem with me. The quality of his work, his patience and willingness to work the problem ‘til resolved was exemplary. If only this type of service across companies were the rule rather than the exception. Thanks to FrontPoint and Adam for providing a wonderful user experience!”
Experienced Alarm Industry Employee Weighs in on FrontPoint
Now that’s what we like to hear! And it is just that kind of over-the-top service and attention to “wowing” the customer that have become the hallmarks of FrontPoint, in an industry where good service has become increasingly difficult to find. But one Facebook comment that I particularly appreciate is this one from Jason – a discerning alarm shopper, indeed.
“I just wanted to take a moment to say, ‘Thank You’ for offering a DIY system. I grew up in an alarm company. My father grew a company from scratch to over 600 accounts before we sold them to another company that then sold out to ADT. We had our own central station and I spent many days and nights manning it. We sold various wired systems and ITI wireless systems (this was from 1985-2000). Needless to say, I wired my home several years ago with a good system, but it is now obsolete. My main concern hasn’t been the burglar alarm, but fire protection for my inside pets.
I called a few companies to get quotes, but I was disgusted and ready to give up. They all sent high pressure sales people that knew nothing about what I really needed, and only cared about selling things I didn’t need. All of my windows require a ladder to enter, so I didn’t need every window protected. Because of my pets, even pet-sensitive motion detectors have been known to go off (cats jump around, and dogs run around like crazy). Right now my wired motion is a combination microwave and PIR, and even it has gone off before because of the pets. Plus, I know from years in the business, no one is going to climb a ladder, come in, grab my TV and go back down the ladder. They will always open a door.
My main concern was smoke/fire protection, and most all companies only offer burglar protection, or they double the monitoring fee for fire. I found FrontPoint online and was pleasantly surprised. I was able to buy what I need, and I don’t have to commit to a land line for monitoring, although we do have a cable telephone. Your monitoring rates are fair and your equipment is very nice. I received my system from FedEx today and I’ll be installing it this weekend. I’m looking forward to a great relationship with you. Thanks again for the way to market and package your system. It is exactly what I was looking for. Now I need to get on EBay and sell all these old ITI sensors and parts I have stockpiled in my basement.”
Customer says FrontPoint has “Cult-like following”
We like this next Facebook review as well, if for no other reason than for Matthew’s reference to just how loyal and devoted our subscribers seem to be!
“Got my system and ripped open the box….figured I would wait till later to get her up and running…but I’m a boy and boy’s don’t let their new toys sit in boxes….What’s most amazing is it was up in running in like 15 minutes flat. Customer service just incredible….totally see why FrontPoint has cult-like customer service following…everyone on the phone is so uber responsive….so glad i found you. TOTALLY HOPE YOU CRUSH ALL THE OTHER FAR INFERIOR COMPETITORS….HOPE YOUR DEVOTION TO CUSTOMER SERVICE IS REWARDED.”
How to Shop for Home Security
We know that that alarm shoppers use the Internet to research companies like FrontPoint – for the complaints, as well as the raves. Some sites focus on the former (bad news), and they can actually be great resources for comparative shopping: you can learn a lot about a company, and quickly. I’ve posted on the relevance of alarm company review sites before – and there’s even one widely read post on an alarm company warning issued by the granddaddy of review sites – the Better Business Bureau (BBB). Today you can check online reviews for just about any alarm company – even the ones who knock on your door, offering a deal you cannot refuse: just remember: you really want to do your homework before you sign up with any home service company – especially home security.
More Sites to Visit
Some popular sites (like Yelp.com and epinions.com) have a starred rating system, and users can apply a score along with a detailed description of their experience. Angie’s List is a membership review site, where subscribers can share detailed notes about a wide range of service providers – including alarm companies. By the way, FrontPoint has far more reviews on Angie’s List than any other alarm company – and they are truly great reviews.
So go ahead: search for “FrontPoint reviews,” and you’ll find the same great news everywhere you look. We put a tremendous amount of effort and resources into being the best. As the leader in wireless home security, and the #1 ranked home alarm company in the US, FrontPoint is committed to your safety and security – and that means honest and transparent sales and advertising, no hidden fees, the best technology at the best price, and world-class service. Now that’s peace of mind.