Hi there, things are a little different around here, aren’t they?
As you may have noticed, Frontpoint has undergone quite the makeover and we feel refreshed. We started by shedding a few pounds, changing our name from “FrontPoint Security” to Frontpoint. Then we cleaned up our key logo to make it simpler and more modern. To top it off, we went all wild and crazy and changed our FrontPoint red to Frontpoint green!
Since there has been a bit of a change at Frontpoint, we wanted to explain to you what all of it’s about.
I sat down with Kevin Bish, Vice President of Brand to better talk about our new look and feel.
The new brand has officially been unveiled! Could you explain what the Frontpoint Brand is about?
It’s not necessarily a new brand, more of a refreshing and modernization of what we already have. From the very beginning, Frontpoint has had an almost maniacal focus on awesome customer service, delivering a great product and making sure we treat both customers and employees the right way.
While I’m proud of what we did with the previous brand and the representation we had to date, the refreshing of the brand is really a better representation of all the things we deliver to our customers and partners, day in and day out. It’s also a better representation of the way we communicate and work across the business.
What was the thought process behind this change?
We spent a lot of time talking about the personality of Frontpoint – what we as a company display and show to our customers. We know what we do is very serious – protecting homes, property, family, pets. But we also know that the industry itself is very old, stodgy, and not many people want to deal with home security companies. So we wanted to change that by making sure we were approachable, while remaining smart.
In that sense, Frontpoint is a breath of fresh air, and ‘Mike’ – the guy you see above and all over the website – is a representation of that. He’s someone who is approachable, smart, friendly, and he’s someone who is always there for you and someone who has your back.
As part of the new brand, will there be a change in equipment or service?
The great news is that everything customers have already seen in Frontpoint’s products, fantastic customer service and experience, will not change because its core to who we are.
What we’re changing is really the look and feel that goes along with what we’ve already established, all to better represent and show who we are.
Since you mentioned how the look has changed, what’s with all the green?
The thing that everyone will immediately notice in terms of change is going to be the color – we went from FrontPoint red to a Frontpoint green. Internally, we’re always discussing how to deliver a fantastic customer experience that ensures customers will feel great every time they interact with us. We think that the new green color is one of many ways we can convey that ‘feel good’ emotion publicly.
The key logo also looks different.
In our first FrontPoint Security logo, the key was integrated to be a central piece. Now, we’ve separated the key from our name, and made it more prominent and bold, while keeping it very simple. It represents both the wireless and cellular protection we provide, plus the empowerment our customers receive and love when using our product.
The new website looks pretty slick, what thoughts went into the design?
The website received a complete refresh and we know it’s one of the best in the industry in terms of providing information and pricing to our customers. This is a giant leap into continually improving the website experience and we will continue to make ongoing enhancements to best serve the growing needs of our customers.
The new website has the new color, the new logo, and the entire new look and feel of Frontpoint, but it’s also a completely new web experience. There’s a lot more information, but it’s become more succinct, and easier to digest and navigate. We made sure things like individual pieces of equipment had all relevant details on their pages, making it easier for customers and non-customers to understand our products, service and everything else that we deliver.
All of this sounds great! Thanks for sharing insight on the refreshing of the Frontpoint brand. Are there any additional thoughts you’d like to add?
Just wanted to give a big thank you to our customers. We’re really trying to be a company that provides service that is different than what anyone else offers, not only in the industry, but in the world.
We set the bar really high for ourselves, and we think customers love the experience that we’re giving, but know we can’t sit on our laurels. We’re not perfect and we don’t claim to be – so have a lot more work to do to keep improving.
So again, a big thank you to everyone. We love any feedback – good, bad or otherwise – we that we can continue to work towards being a company you can trust. We hope you all stay with us for a long, long time.
Phew! That’s a lot to digest, but we hope this helped explain why things look so different around here. Check out the new website, and feel free to ask questions and leave feedback about our new digs in the comments below!