Meet Frontpoint

Posted by , , at 9:30 am

Hi there, things are a little different around here, aren’t they?

As you may have noticed, Frontpoint has undergone quite the makeover and we feel refreshed. We started by shedding a few pounds, changing our name from “FrontPoint Security” to Frontpoint. Then we cleaned up our key logo to make it simpler and more modern. To top it off, we went all wild and crazy and changed our FrontPoint red to Frontpoint green!

Since there has been a bit of a change at Frontpoint, we wanted to explain to you what all of it’s about.

I sat down with Kevin Bish, Vice President of Brand to better talk about our new look and feel.

The new brand has officially been unveiled! Could you explain what the Frontpoint Brand is about?

It’s not necessarily a new brand, more of a refreshing and modernization of what we already have. From the very beginning, Frontpoint has had an almost maniacal focus on awesome customer service, delivering a great product and making sure we treat both customers and employees the right way.

While I’m proud of what we did with the previous brand and the representation we had to date, the refreshing of the brand is really a better representation of all the things we deliver to our customers and partners, day in and day out. It’s also a better representation of the way we communicate and work across the business.

What was the thought process behind this change?

We spent a lot of time talking about the personality of Frontpoint – what we as a company display and show to our customers. We know what we do is very serious – protecting homes, property, family, pets. But we also know that the industry itself is very old, stodgy, and not many people want to deal with home security companies. So we wanted to change that by making sure we were approachable, while remaining smart.

In that sense, Frontpoint is a breath of fresh air, and ‘Mike’ – the guy you see above and all over the website – is a representation of that. He’s someone who is approachable, smart, friendly, and he’s someone who is always there for you and someone who has your back.

As part of the new brand, will there be a change in equipment or service?

The great news is that everything customers have already seen in Frontpoint’s products, fantastic customer service and experience, will not change because its core to who we are.

What we’re changing is really the look and feel that goes along with what we’ve already established, all to better represent and show who we are.

Since you mentioned how the look has changed, what’s with all the green?

The thing that everyone will immediately notice in terms of change is going to be the color – we went from FrontPoint red to a Frontpoint green. Internally, we’re always discussing how to deliver a fantastic customer experience that ensures customers will feel great every time they interact with us. We think that the new green color is one of many ways we can convey that ‘feel good’ emotion publicly.

The key logo also looks different.

In our first FrontPoint Security logo, the key was integrated to be a central piece. Now, we’ve separated the key from our name, and made it more prominent and bold, while keeping it very simple. It represents both the wireless and cellular protection we provide, plus the empowerment our customers receive and love when using our product.

The new website looks pretty slick, what thoughts went into the design?

The website received a complete refresh and we know it’s one of the best in the industry in terms of providing information and pricing to our customers. This is a giant leap into continually improving the website experience and we will continue to make ongoing enhancements to best serve the growing needs of our customers.

The new website has the new color, the new logo, and the entire new look and feel of Frontpoint, but it’s also a completely new web experience. There’s a lot more information, but it’s become more succinct, and easier to digest and navigate. We made sure things like individual pieces of equipment had all relevant details on their pages, making it easier for customers and non-customers to understand our products, service and everything else that we deliver.

All of this sounds great! Thanks for sharing insight on the refreshing of the Frontpoint brand. Are there any additional thoughts you’d like to add?

Just wanted to give a big thank you to our customers. We’re really trying to be a company that provides service that is different than what anyone else offers, not only in the industry, but in the world.

We set the bar really high for ourselves, and we think customers love the experience that we’re giving, but know we can’t sit on our laurels. We’re not perfect and we don’t claim to be – so have a lot more work to do to keep improving.

So again, a big thank you to everyone. We love any feedback – good, bad or otherwise – we that we can continue to work towards being a company you can trust. We hope you all stay with us for a long, long time.

Phew! That’s a lot to digest, but we hope this helped explain why things look so different around here. Check out the new website, and feel free to ask questions and leave feedback about our new digs in the comments below!

Comments (44)

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  1. Wayne

    Cannot log in with new web site with my PC. Just get a green frontpoint screen with a spinning circle.
    My Ipad and Mac login fine?

    • Jamie Botzer

      Thanks for bringing this to our attention Wayne. We’re not aware of any issues, but are looking into it.

    • Jamie Botzer

      Hi Wayne, this is likely the result of your browser needing to be updated. MyFrontpoint.com works on Chrome (current), Firefox (current), Edge (current), IE 9+ and Safari 6.2+.

      Please let me know if you have any questions on how to check which browser version you have, or if you’re continuing to have this issue and are using one of the above versions.

  2. Alex sangeorge

    I just signed up last week and got the equipment delivered today. I had some problems with the order, missing equipment, which was not good first impression but tried to straighten it out on the phone. Then after went to put up the yard sign. I almost died. It looks like an ad for the company and not a sign to warn a possible burgler that there is a powerful security system with constant monitoring . It looks childish and unprofessional…a great big green circle. I was going to try to stick with Frontpoint even with the mess up on the equipment. Now with the sign, forget it. It’s going back. Probably the red sign from before was better but I will never know since I just signed up and the green is what they sent me.

  3. Wayne W

    Dude, you just ruined the first appearance of a Security System should look like in ordinary people’s mind.

    Your logo is not a sign to Homeowner, but a sign to the thief or robber.

    Stay away from your brand logo design, keep fine-tuning your security system’s reliability/sensitivity. Please!

  4. Steve Hansen

    I logged on to your website to express my concern with the new brand and logo. I see a few others beat me to it. Specifically, I feel that a red oxtagon says – STOP (old logo). With that in mind, what does a green circle say (new logo)? I don’t think FrontPoint is a brand name quite like ADT yet. For that reason, I don’t think they should ‘shed’ the “Security” from the name. I think it’s important that people understand it’s a security system and not the name of some guy hanging new gutters. I ordered new signage and window stickers. My wife and I are dissappointed with the new look. If you have any red signage left over we would much rather have that. We love FrontPoint Secutity System and your customer service has been impressive. My only complaint so far is this logo and brand change that I feel is in the wrong direction.

  5. Eric

    Instead of spending all of this time and effort on changing the color of your branding, I’d rather see Frontpoint innovate with better, more reasonably priced equipment, better integration with other products such as Nest’s smoke detectors, ecobee thermostats, cheaper and better looking video cams from the likes of Canary, and at the very least, hard-wired smoke detectors which are required for any new house in just about every jurisdiction now. There’s a lot more you could do to make the service better before wasting all this time on a rebranding that doesn’t even reflect the look of a security company any more.

  6. Robert Madalinski

    i have to agree with many of the others who believe the green sign is less effective. If a burglar is casing a neighborhood and doesn’t see the sign, that home has a greater chance of a burglary attempt. It’s great that once they set of the alarm they may be chased away, but I’d rather they didn’t make the attempt in the first place and either kick in a door or break a window that I now have to pay for. It doesn’t seem like going green with the signs is a such a good idea.

  7. B

    I did my due diligence in researching security companies. I have had a great experience with FrontPoint and will continue to use them. I went on the website tonight to buy more equipment and the GREEN stands out. I can understand it as a method to get readers and potential customers to the purchase point, but the logo that I put on my house needs to stay RED. Would you kindly share the research and the accompanying data that suggests GREEN is an appropriate color to represent a secure home? I would like to read that information and also see who funded the studies. If those studies do not exist, and this decision was made internally, I would like to have a representative explain the decision as it pertains to home security. I have read the comments in this thread, and I am grateful for the open dialogue. FrontPoint is fine product and service. This change, however, does not feel in line with what I have experienced in my 2.5 years of patronage. — Thanks for reading. Kind regards — And please send me some more RED signs and decals instead of throwing them away! I am serious! :-)

  8. Steve Keyser

    I dislike the new green coloring that you chose to use on the signage that I have placed in front of my home. The two things I dislike are: 1) the green sign blends in with the green foliage around my house… almost as if the intent were to camouflage the sign to hide it… and 2) there is not enough contrast between the green background and the white lettering that says Frontpoint. I cannot read the sign from the sidewalk in front of my house.

    I do like the new branding as it appears on the website. It looks very professional. I wish, however, that Frontpoint would consider an alternative yard sign option. For me, part of the security package that I have bought into includes a visible/noticeable/readable yard sign signaling that my home has a security alarm system.

  9. Joe

    I just got a Frontpoint system, and for all those wondering about the effectiveness of the ‘green’ sign, let me just say that anybody can EASILY see my sign near my porch, from WELL down the street. There is NO chance of missing it. Plus you also get 5 free window decals with every system, and those can be placed on places of likely entry by burglars. Believe me, every bad guy will know you have a Frontpoint system installed. (I actually removed a window decal I had originally placed in a little glass pane beside my front door because I thought it was overkill)

    As for the company/system itself, I am VERY pleased. Where else are you going to find a 30 day money back guarantee in the home security industry? Where? The equipment is great, the installation was super easy, and from what I have experienced, Frontpoint’s customer service is truly second to none. I’m extremely happy I chose Frontpoint for my home security needs.

  10. Joe

    I just got a Frontpoint system, and for all those wondering about the effectiveness of the ‘green’ sign, let me just say that anybody can EASILY see my sign near my porch, from WELL down the street. There is NO chance of missing it. Plus you also get 5 free window decals with every system, and those can be placed on places of likely entry by burglars. Believe me, every bad guy will know you have a Frontpoint system installed. (I actually removed a window decal I had originally placed in a little glass pane beside my front door because I thought it was overkill)

    As for the company/system itself, I am VERY pleased. Where else are you going to find a 30 day money back guarantee in the home security industry? Where? The equipment is great, the installation was super easy, and from what I have experienced, Frontpoint’s customer service is truly second to none. I’m extremely happy I chose Frontpoint for my home security needs.

  11. Dan

    This is what happens when you have a position called “The Vice President of Brand.”

  12. Michelle Barnes

    I have been a customer for approximately six months. I believed, at that time, that your firm provided wireless security. I placed the yard sign in my front yard, in front of one of my rose bushes. The red stands out, green would not.
    Is this Apple or Google? “share his love of gadgets, video games and food. When he’s not working, you can find him shopping for new kicks or playing pick-up basketball with his buddies.” I care not at all how your employees spend their off time.
    What DOES he do while he’s working? How about spending just a little bit of time assuring customers of the competency of your personnel.
    I purchased your service based upon innovation, convenience, and customization. The language of this notice is not reassuring. You had software issues during the summer. Perhaps you were having to much “fun” at work.
    I hired this company to protect my investments (property and family). “Green” means “go”. Not a deterrent, if someone even notices the sign.

  13. carl alexander

    I will keep my red sign.
    At night the green will fade into any grass or shrubs. Red/White is visible. I even have a solar light illuminating mine. I also have one in back.
    I am the customer. I have bought Frontpoint equipment and service for my benefit. I have no problem with Frontpoint having a sign that informs potential customers of its services but that is, as far as I am concerned, secondary.
    An alarm sign should be noticeable, plain and to the point! It is intended to be a deterrent to potential thieves at MY HOME! not an advertisement for your corporate office.

    I have nothing but praise for Frontpoints equipment and service and in fact, have had police arrive just as my wife and I arrived when an alarm was sent by a back door being forced. The office entered first to clear the house. The intruder had fled.

    This is a change for the sake of change. It serves no purpose other than to allow some new corporate officer to put their mark on their new territory. it does nothing for your customers.

    If you really want to do something, make the sign bigger..

  14. john vandewater

    Had security system about a month now couldn’t be happier with system as well as customer service!

  15. Richard B

    Received the more “refreshing and modernization” signage that you were so kind to provide. For that I say thank you.

    Your customer service and support has been excellent, equipment is quality made, please don’t change those aspects!

    Switched the signs and had the new one in place for over a week. Sorry the green just doesn’t work for me. (in my 70+ years Green means Go, Red means Stop!) This morning I put the RED sign back in the front of the house. The green was relegated to the rear of the house.

    Green looks like the Lawn Doctor service om our area with its green thumb signs.

    Good luck with you changes. I’ll stick with the Red one.

  16. Brooke Villapudua

    My experience with Frontpoint has been nothing but positive, everyone’s friendly, system was easy to set up/maintain, plus I’ve earned several free months for referrals, so my opinion about the branding is just that, about the branding.

    Coming from a marketing background, I’m frankly shocked by the green. It’s one thing to have fun, friendly staff, but your line of business is security. Because the visual aspect of your brand are used as deterrents on our windows and yards, they need to reflect sentiments such as “WARNING” and “SECURE.” The color red alone, gets that message across. Basic Marketing 101. Green obviously doesn’t contrast with people’s yards and in many cases, gets completely lost. Furthermore, it has zero association with “WARNING,” which is the sole purpose of all the window and yard decals, which significantly contribute to decreasing the likelihood of a break-in. Perhaps your customers’ reliance on branding as a deterrent to break-ins was overshadowed by wanting the online experience to be more customer centric and fun. In my opinion, “FUN” shouldn’t be anywhere on the site. Get serious. More serious than any shade of green can imply and find another way to show how awesome your employees truly are. People want to feel secure, not warm and fuzzy because you all are fun.

  17. Trent Fields

    Jamie,

    After having given this considerable thought, I think I’d really like to speak with Mr. Bish. I understand that the brand marketing is in his area. I’ve come up with a few suggestions that might be a win-win for everyone. Would you send me his email address please.

  18. Bob

    Leave it RED. What the hell are you thinking?

  19. Jay Pote

    I joined FrontPoint about 6 months ago. After doing a lot of research I decided on FrontPoint for many reasons (cost, ease, etc.). Bear with me while I likely repeat some of the sentiment already conveyed here but I am not a fan at all of the new corporate design, color scheme, or website. I know the backend structure is the same and this change was only cosmetic but I personally preferred the previous colors and approach. I chose FrontPoint for many reasons as I said, but one important being a sense of professionalism. The new green color combined with the cheeky guy plastered all over holding his coffee cup just leaves me feeling a lot less confident. My home and my family’s security is something that I take very seriously…obviously because I invested in FrontPoint and continue to every month. I would feel more secure if the corporate image of the security company I am trusting was more serious and less “playful and witty”. The other thing that I noticed is that some of the hardware sensors appear to have changed. Namely, the door and window sensor is no longer the same style that I bought just 6 months ago. What else has changed in combination with this rebranding? Please take my comment as only constructive feedback as it is intended. I know that FrontPoint has great people working for and driving the company so my comments are only to let you know what one of customers feels about the change.

    • Jamie Botzer

      Hi Jay, we really appreciate your (and all) feedback. Ensuring the safety of our customer’s homes is still our No. 1 priority. That didn’t change with the introduction of our new brand and it never will. I’m truly sorry if you got that impression.

      We view the brand as a way to share with our customers a sense of our company culture and our people – they’re smart, fun and approachable, a little playful and witty too. It doesn’t change the seriousness of the business we’re in, and we will continue to offer products and services that are intended to give you the peace of mind you deserve. Sorry if this shift lead you to feel otherwise. That was not our intent.

      As for the Door Window Sensor, you have a keen eye! You’re right, it does look a little different. This was a change done on the manufacture’s side and is purely cosmetic. The equipment/technology is exactly the same as the equipment you purchased six months ago. Other than that, the only other recent change has been updates to the Alarm.com app, which regularly occur. We covered the changes on the blog for the iOS app in July when they rolled out. Android’s updates were just released and mirrored those of the iOS. More on that will appear next week here on the blog!

  20. Jay Pote

    I joined FrontPoint about 6 months ago. After doing a lot of research I decided on FrontPoint for many reasons (cost, ease, etc.). Bear with me while I likely repeat some of the sentiment already conveyed here but I am not a fan at all of the new corporate design, color scheme, or website. I know the backend structure is the same and this change was only cosmetic but I personally preferred the previous colors and approach. I chose FrontPoint for many reasons as I said, but one important being a sense of professionalism. The new green color combined with the cheeky guy plastered all over holding his coffee cup just leaves me feeling a lot less confident. My home and my family’s security is something that I take very seriously…obviously because I invested in FrontPoint and continue to every month. I would feel more secure if the corporate image of the security company I am trusting was more serious and less “playful and witty”. The other thing that I noticed is that some of the hardware sensors appear to have changed. Namely, the door and window sensor is no longer the same style that I bought just 6 months ago. What else has changed in combination with this rebranding? Please take my comment as only constructive feedback as it is intended. I know that FrontPoint has great people working for and driving the company so my comments are only to let you know what one of customers feels about the change.

    • Jamie Botzer

      Hi Jay, we really appreciate your (and all) feedback. Ensuring the safety of our customer’s homes is still our No. 1 priority. That didn’t change with the introduction of our new brand and it never will. I’m truly sorry if you got that impression.

      We view the brand as a way to share with our customers a sense of our company culture and our people – they’re smart, fun and approachable, a little playful and witty too. It doesn’t change the seriousness of the business we’re in, and we will continue to offer products and services that are intended to give you the peace of mind you deserve. Sorry if this shift lead you to feel otherwise. That was not our intent.

      As for the Door Window Sensor, you have a keen eye! You’re right, it does look a little different. This was a change done on the manufacture’s side and is purely cosmetic. The equipment/technology is exactly the same as the equipment you purchased six months ago. Other than that, the only other recent change has been updates to the Alarm.com app, which regularly occur. We covered the changes on the blog for the iOS app in July when they rolled out. Android’s updates were just released and mirrored those of the iOS. More on that will appear next week here on the blog!

  21. Nice

    The armchair creative directors commenting above are pretty funny. A would-be thief sees a security company’s lawn sign and they think twice about breaking in; whether the sign is green, red, blue, or pink. The new logo is good; I hadn’t seen the old one until I signed up as a new customer this week and started reading more about Frontpoint.

  22. Richard B

    Allow me to add my voice to those who dislike the new “green”, You’re an security company not a PC landscaping company.

    Thank you but I’ll leave my Red Sign out front.

  23. Bradley

    Jamie-
    You are missing the point – typical of large companies. WE ARE THE CUSTOMERS! This entire project is/was a waste of time and money. Never once did I think to myself that a new look on the website or a green sign would improve my confidence or satisfaction in Frontpoint. Rather than deflect and dismiss customer’s comments as “initial hesitation” you should recognize the mistake, apologize and return to RED. Red best represents an alarm company and its customers. Leave green for spas and use money to improve functionality/features.

  24. Trent Fields

    Front Point.

    I’ve been a huge fan. Really loved the system, the support. EXCELLENT. Currently have two systems in place. Apparently, you’ve had a change in management philosophy. You’re now wanting to use my front yard to attract new customers, instead of deterring potential intruders! Use the media to promote your business objectives. Your employee Jamie Botzer’s reply “It’s important to remember that it’s the system that’s the true deterrent to would-be burglars, not the yard sign.” was obviously not well thought out. THE DETERRENT IS THE SIGN!” THAT’S ITS ONLY PURPOSE! This change of philosophy further creates serious doubts in my mind about the monitoring of my home security. I am strongly asking you to please reconsider this management decision.

    • Jamie Botzer

      Trent, you’re right, the sign is what communicates to the burglar that there is a home security system. Whether red or green, white or orange, the yard sign exists as a means to communicate to others that your home is protected and they should stay away. I’m sorry if what I said before led you to believe that we think otherwise.

      However, We’re confident that the color change does not serve as an invitation for someone to break into your home. If you’d like to discuss this further, or share additional feedback, please feel free to shoot me an email: jamie.botzer@frontpointsecurity.com. I’m happy to help.

  25. Jeremy Sands

    The new site looks like you’re selling lawn care service. Is this some sort of april fools joke? How much did you spend on this “improvement” that could have been put into actually creating something better for customers?

  26. Diane Easton

    I, too, prefer the association of the red sign with meaning stop, as in a stop sign.

  27. Joe Leiter

    I agree with another comment. The green circle yard sign will blend in with my landscaping. The “old” bright red stop sign security sign gets attention and stands out from the landscape…did anybody at Frontpoint think about that before you decided on the touchy-feely green? I want everybody to clearly see my RED yard sign. Also on your web site the green is harded to read. Your service is tops but your new look, not so much.

    • Jamie Botzer

      Joe, I’m sorry you feel that way. There was a lot of thought and consideration behind these changes and we knew there would inevitably be some initial hesitation. It’s important to remember that it’s the system that’s the true deterrent to would-be burglars, not the yard sign. The yard sign is just another way reinforce that the home is protected. We appreciate your feedback.

      • Katherine

        You’re the one with the brains here. I’m wahinctg for your posts.

      • Kaylin

        I’m not easily imesrpsed. . . but that’s impressing me! :)

  28. Nancy

    Since it’s a done deal, for the sake of uniformity/consistency, wouldn’t it be a good idea to send current customers a complimentary green yard sign? To help disburse the new logo, get away from the old red logo sooner, avoid confusion, etc. Doesn’t seem fair for loyal customers to have to buy new yard signs to keep up with the company’s makeover.

    • Jamie Botzer

      Hi Nancy, we’re happy to send you a new sign to match the new brand! I’ll have one of our Customer Support Specialists connect with you to get that sorted out.

    • Nancy

      Thank you!

    • Abraham Mathew

      changing the Red Color means killing Front Point

  29. Mike

    So it’s just cosmetic and for people looking at Frontpoint as a home security option. Was hoping for new features within the user control area, like geo-fencing that auto arms/disarms or a way to order new equipment by simply selecting what one wants and hitting a “Buy” button.

  30. Some Client

    It appears that this is just a change of logo. The interactive site and windows remain the same. Unfortunately, the logo and colour scheme does not appear alarming. Red=Stop, Green=Go!.

    I honestly prefered the previous logo, which quite simple but very bold.

  31. Trent Fields

    Not happy at all with the new look. Could you not find a different way to make yourselves feel better??? The green key says “Come on in…the doors are open.” The red (stop sign shape) said “Stay out. I’m serious.” That’s the message I want to sent to potential intruders. Hope you will re-consider.

  32. Brian Pitts

    Love the new color/design and logo! I must admit I was not a fan of the red yard signs and decals, can’t wait to order and put the new ones out since my house is green too! It looks more modern and clean too!

  33. Abraham Mathew

    changing the Red Color means killing Front Point

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