Wireless Home Alarms – Still Searching for the Price of ADT Pulse

Posted by , , at 10:00 am

People continue to search out information on the release of ADT’s new Pulse platform, and I continue to report my findings here, since there is so little information available from ADT by phone or on their web site. There is clearly plenty of buzz, as I can see by the remarkable number of folks finding my posts by searching on terms such as “ADT Pulse pricing.” What amazes me is that it hasn’t gotten any easier to extract from ADT the things that people seem to want to know.

Here’s a reprint of the chart from my most recent post on ADT Pulse, with the pricing that is available from other “unofficial” sources I’ve found on the web:

Surprise: Pulse is Cellular!

One of the most important aspects of the Pulse platform is that the alarm monitoring communication occurs over a cellular linkWhile ADT has offered cellular monitoring as an expensive upgrade for some time, what stands out about the way they are selling Pulse is that they are really pushing cellular as the only safe and reliable way for an alarm system to communicate. While this is not a new concept to FrontPoint, since our systems have been based on purely cellular monitoring since our inception, it puts ADT in a difficult position.

ADT – Between a rock and a hard place

How do you tell millions of your alarm customers, the homeowners that have relied on you for peace of mind (and paid those monthly bills) for years, that the phone line-based system they have in place is actually not that safe after all – when cellular monitoring has been around for more than 10 years? I think it’s a tough sell, and I know how I would feel as a customer in that situation. But ADT seems to recognize some harsh realities that even they are finally addressing with the Pulse product:

Pulse is clearly an improvement over the traditional ADT system, representing a potential (albeit expensive) upgrade for the millions of homes where today the alarm system requires a vulnerable phone line. But there is something important still missing, and I’ve pointed this out before: ADT does not have a solution for the “Crash and Smash” intruder. That’s the intruder who breaks in and is able to disable your alarm system before it can communicate to the monitoring center. Smart crooks know this, so it’s happening more often.

When it comes to Crash & Smash, there’s only one technology that is virtually undefeatable, and it was developed and patented by Alarm.com, the leader in interactive alarm monitoring. And as the leader in wireless, interactive home security, FrontPoint uses Alarm.com technology in every system we sell – so yes, we do provide Crash & Smash protection. And yes, we think that’s a huge difference (in our customers’ favor), so it’s hard for us to imagine anyone paying the prices we have seen for Pulse, and not getting that level of security (here’s a link to my post on Crash and Smash).

As we’ve said before, it’s exciting when the 800 (or in this case, 8,000!) pound gorilla decides to move in your direction, attempting to copy what you’ve been doing all along. We just wish it wasn’t so darn hard to get that gorilla to spill the beans, but we do see their dilemma. If you have any tidbits to share (or specific questions) on Pulse, feel free to post them here. We’ll keep watching, making calls, and reporting for you.

Comments (14)

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  1. Jodi Burnett

    Thank you for sharing superb informations. Your web site is very cool. I’m impressed by the details that you’ve on this web site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the info I already searched all over the place and simply could not come across. What a great website.

    • Peter M. Rogers

      Thanks, Jodi. we do our best, and one of our missions it to inform: not just about “all things FrontPoint,” but also about the alarm industry in general – and that means keeping tabs on our competitors (especially the big ones!). Glad you found this information helpful. We’ll keep at it!

  2. Jodi Burnett

    Thank you for sharing superb informations. Your web site is very cool. I’m impressed by the details that you’ve on this web site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the info I already searched all over the place and simply could not come across. What a great website.

    • Peter M. Rogers

      Thanks, Jodi. we do our best, and one of our missions it to inform: not just about “all things FrontPoint,” but also about the alarm industry in general – and that means keeping tabs on our competitors (especially the big ones!). Glad you found this information helpful. We’ll keep at it!

  3. Chris

    Peter,
    Thanks for the updates. Regarding your other post about ADT’s home automation offering vs Frontpoint’s upcoming release of zwave integration. What’s the timeline for Frontpoint’s public release and how do you think it will compare? I’ve heard it’s been in beta for a while – how’s that going? I may speak for other customers out there who are eagerly awaiting home automation!

    • Peter M. Rogers

      Thanks for the inquiry – and we are VERY close. Beta testing went extremely well. Our pricing will be well under ADT – both for equipment , and monthly service. But that is not surprising! We will be announcing the release to all our customers – we are very excited about it.

  4. Chris

    Peter,
    Thanks for the updates. Regarding your other post about ADT’s home automation offering vs Frontpoint’s upcoming release of zwave integration. What’s the timeline for Frontpoint’s public release and how do you think it will compare? I’ve heard it’s been in beta for a while – how’s that going? I may speak for other customers out there who are eagerly awaiting home automation!

    • Peter M. Rogers

      Thanks for the inquiry – and we are VERY close. Beta testing went extremely well. Our pricing will be well under ADT – both for equipment , and monthly service. But that is not surprising! We will be announcing the release to all our customers – we are very excited about it.

  5. Alan

    I REALLY appreciate these updates on Pulse, Peter! Keep ’em coming.

    There’s a total disconnect between costs and what ADT is charging, for sure. ADT being so opaque with even the most basic information is totally ridiculous. They’re just driving potential customers away, so if they want to continue down that road, I guess more genius power to ’em.

    The level of transparency Frontpoint exhibits is one of the many things that REALLY distinguishes you guys from just about every other alarm company in the entire industry. Don’t take my word for it, just LOOK AT THIS SITE and check google reviews, etc. It’s all there, plain as day.

    It would be interesting if you guys ever posted your account loss rate. I bet its extremely low, and especially by industry standards.

  6. Alan

    I REALLY appreciate these updates on Pulse, Peter! Keep ’em coming.

    There’s a total disconnect between costs and what ADT is charging, for sure. ADT being so opaque with even the most basic information is totally ridiculous. They’re just driving potential customers away, so if they want to continue down that road, I guess more genius power to ’em.

    The level of transparency Frontpoint exhibits is one of the many things that REALLY distinguishes you guys from just about every other alarm company in the entire industry. Don’t take my word for it, just LOOK AT THIS SITE and check google reviews, etc. It’s all there, plain as day.

    It would be interesting if you guys ever posted your account loss rate. I bet its extremely low, and especially by industry standards.

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