ADT Door-to-Door Dealer Representative Arrested for Rape

Posted by , , at 7:33 pm

There are already plenty of negative news reports on door-to-door alarm sales, but this time the issues do not include licensing violations, fraudulent or deceptive sales practices, or stealing other alarm companies’ customers: this time it’s rape. And while the alarm salesperson did not work directly for ADT, there was an unfortunate connection to the “big boy” of the US alarm industry. From Tampa, Florida:

After a door-to-door salesman for a security alarm company was arrested and charged with raping a woman who opened her door to him Friday night, deputies say he made a chilling statement. Rashad Hales, 19, told deputies his only regret was not killing the victim, said Larry McKinnon, spokesman for the Hillsborough County Sheriff’s Office.

Police Question Possibility of More Victims

Given the “brazen nature” of his comment, investigators want to know if there are other victims, McKinnon said. “We are asking the public now if anyone knows this guy, had contact with him or is a victim, to come forward,” he said. “This very courageous woman maintained her strength enough to catch this guy, and hopefully, if there are other women out there who have kept a secret out of fear, they, too, now will come forward.”


More Background on a Vicious Crime

Hales was going door-to-door in northwest Hillsborough for Secure Watch, which is an authorized dealer for ADT, McKinnon said. Secure Watch officials are expected to review the routes Hales worked to see whether there other potential victims, McKinnon said. Leon Smith, a salesman who answered the phone at Secure Watch’s sales office, said he did not know about the incident and was not in a position to comment.

For more on ADT’s Authorized Dealer program, see this prior post.

The Facts, According to Police:

Hales knocked on the door of the victim’s home about 5:50 p.m. and tried to sell her a security system. The woman told Hales her fiancé makes those decisions and he was at a friend’s home. Hales returned five to 10 minutes later and told the woman that he had spoken with her fiancé about signing up. When the victim tried to close the door, Hales grabbed her wrist and forced his way inside the home.

I won’t bother reprising the rest of the details – but they are not pretty.

It Could Have Been Worse

During an interview, Hales told deputies he didn’t kill the victim because he thought she would not tell anyone, McKinnon said. Along with the sexual-battery charge, Hales is charged with attempted first-degree murder, kidnapping, armed burglary with battery and depriving a victim of the ability to call 911.

After repeated warnings about home alarm sales scams, overly aggressive sales techniques, and other issues, increasing numbers of people have turned to the Internet for a wide array of consumer goods – including home security. It’s tragic when an incident like this one occurs, but it serves as a reminder of just how dangerous it can be to open your door to a stranger. While the odds may be low that this could happen to you, who wants to be the exception to the rule?

As for FrontPoint, we believe people prefer to shop for home protection and peace of mind on-line: that’s where you’ll quickly learn why FrontPoint is the leader in interactive, wireless home security: our long list of five-star reviews spells out very clearly what makes us the #1 ranked alarm company in the US. Being on top means we have to prove ourselves in every aspect of our business – with systems that are safer, smarter, simpler, more affordable, and virtually impossible to defeat. These days, that makes us rare indeed among nationwide alarm service providers.

Comments (8)

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  1. Jay

    Front point is no better than anyone else using scare tactics… Front point scams

    • Peter M. Rogers

      Thanks, Jay. I can appreciate your wanting to lump FrontPoint into the pot with our competitors, but the overwhelming majority of FrontPoint customers who post online say that’s just not the case. In fact, FrontPoint has the best online reviews of ANY nationwide alarm company (or any company alarm company we can find on the web) – and the fewest complaints. Clearly we are doing not just something, but a lot of things right. We think it starts with transparent marketing, where we explain everything up front: how it all works, what everything costs, and what to expect from us. Then our consultative sales process does not rely on pressure (or fear tactics) like many alarm companies: we want informed customers who understand what they are getting, and who will be happy with us for the long run. Finally, we have world class support – and we provide all this at more affordable prices (for equipment AND monthly service fees) than our competitors. Here’s some more information you may find interesting: ADT reports customer cancellations at 13.2% per year, meaning they lose about one out of every eight customers a year – not a great track record. FrontPoint is proud to report our cancellation rate is a small fraction of ADT’s – precisely because we do not do what you accuse us of. Thanks again for your comment.

  2. Jay

    Front point is no better than anyone else using scare tactics… Front point scams

    • Peter M. Rogers

      Thanks, Jay. I can appreciate your wanting to lump FrontPoint into the pot with our competitors, but the overwhelming majority of FrontPoint customers who post online say that’s just not the case. In fact, FrontPoint has the best online reviews of ANY nationwide alarm company (or any company alarm company we can find on the web) – and the fewest complaints. Clearly we are doing not just something, but a lot of things right. We think it starts with transparent marketing, where we explain everything up front: how it all works, what everything costs, and what to expect from us. Then our consultative sales process does not rely on pressure (or fear tactics) like many alarm companies: we want informed customers who understand what they are getting, and who will be happy with us for the long run. Finally, we have world class support – and we provide all this at more affordable prices (for equipment AND monthly service fees) than our competitors. Here’s some more information you may find interesting: ADT reports customer cancellations at 13.2% per year, meaning they lose about one out of every eight customers a year – not a great track record. FrontPoint is proud to report our cancellation rate is a small fraction of ADT’s – precisely because we do not do what you accuse us of. Thanks again for your comment.

  3. Alan Draper

    While this may be at the margin, you just never know these days.

    Much more likely, is some bad actor service person (of any variety) simply getting a good view of potential theft targets, etc. For this reason, I just hate having people I don’t know in my home and avoid it unless truly necessary. I think this is especially the case for contracted out workers/lower wage workers/people with less investment in their employment.

    In my view, this is just one more advantage to Frontpoint’s business model!

    • Peter M. Rogers

      Alan – Thanks: we could not agree more!

  4. Alan Draper

    While this may be at the margin, you just never know these days.

    Much more likely, is some bad actor service person (of any variety) simply getting a good view of potential theft targets, etc. For this reason, I just hate having people I don’t know in my home and avoid it unless truly necessary. I think this is especially the case for contracted out workers/lower wage workers/people with less investment in their employment.

    In my view, this is just one more advantage to Frontpoint’s business model!

    • Peter M. Rogers

      Alan – Thanks: we could not agree more!